I'm Sam, nice to meet you. 👋
I started out in marketing, from intern all the way to running the department. But every project moved me closer to product — and more recently, to building things myself.
These days that looks like anything from user research and positioning to building AI integrations and shipping working tools. The line between marketing person and product person got blurry a while ago. I've stopped trying to draw it.
What I Do
Experimentation, conversion, retention — the kind of growth that comes from understanding the product, not just running campaigns.
User interviews, market analysis, and turning what you learn into messaging and strategy that actually resonates.
Shipping working tools, automating workflows, and connecting AI to real data.
Originally from Wigan, living in Latvia — trying hard and failing often to speak the local language. Here with my wife and our golden retriever Pablo.
I work with early-stage and growth-stage tech companies on product, growth, and the space in between.
Get in touch →